What do people expect from blogger?

What do people expect from bloggers?

Besides it picking up chicks okay that might be xi while ours does not go up to 11 we're gonna talk about the top 10 benefits of blogging but let me start by saying this smallest business owners and entrepreneurs blog and quit. 

Before they ever get any traction leverage traffic or leads what happens is you start blogging you're all excited you get a new WordPress site up to your blog your heart out you get no traffic no shares no follows.

And then you get discouraged just before that tipping point just before you start to get traction so without it goes without saying before I reveal the top 10 benefits of blogging just please trust me. 

And keep going it's gonna work here are the top 10 benefits of blogging for small business owners and these are awesome benefits. 

Check these outnumber

One reaching your audience on search engines most searches online or informational searches which means people are asking questions yet most small business owners think that transactional search is where to go so.

If you rank number one for the best pizza shop in Denver or top bankruptcy lawyer in Dallas you're gonna get tons of traffic then you realize you hardly get any because most people are asking questions.

Do not forget to read errors of Posting on Blogger

#1.

The benefit is reaching more people on search engines 

#2.

Engaging with and growing your social audience so when you blog that gives you an opportunity to share your expertise in that content. 

And syndicate that contents out to Facebook Twitter Linkedin Google+ and gets it out and the eyeballs in the hands of the people that you care about and that drives traffic back to your website. 

So number two is engaging with and growing your audience on social media sites right.

#3.

The third benefit of small business blogging is it positions you and your business as an authority in your niche it builds trust with clients when they find your information as an answer to the question.

That they typed into Google and they see you either your face on a video or your expertise in a blog they you positioned as the expert because you've answered their tough or cure curious question online. 

So that's benefit number three is it positions yourself as an authority and an expert.

#4.

You get to beat your competitors to the punch remember how I said earlier that everyone's worried about the tip of that search funnel just the people that are ready right now they're greedy and they have a short short-sighted mindset. 

They only want the customers are ready to buy now so if you're the one answering all your questions way before your customers are ready to buy you're going to beat them to the punch establish a relationship and a position of authority.

Before your competitors,

#5.

Building relationships with influencers.

So if you become a thought leader and a prolific blogger and your niche other bloggers in your niche are going to see you and they're gonna pay attention and you're gonna join discussions on their blogs and in forums and you're gonna become part of that click the online community in your niche that opens up opportunities for potential partnerships joint ventures even whole businesses.

So building relationships with influencers is huge.

#6.

Recession proofing your business I know that I'll get your attention before you click away recession proofing your business.

I'm serious about that blogs create evergreen traffic faucets that feed leads into your business you blog this month that blog post is gonna get traffic for every subsequent month throughout time as long as you're doing it right not doing any SEO blackhat stuff.

It creates evergreen traffic so the bigger your site the more it's worth the more traffic you're gonna get overtime.

#7.

If you add one blog post a day or one event a week or even two a month fast forward two or three years and you're gonna be getting seven-eight ten-twenty thousand visitors to your site.

Even if you stop blogging it's evergreen. I think you get the meaning of evergreen.

I should move on so building a relationship with employers research proving your business growing your platform as an expert and thought leader this is a really big benefit to small business blogging for me for a lot of small business bloggers especially if you're an expert like a professional service provider like doctor lawyer dentist that kind of thing it opens up speaking gigs consulting engagements business opportunities that you never would have had because of your blog. 

And your content in your traffic gets people's attention not only your target customers but influencers other thought leaders associations potential speaking gigs in and so forth huge growing your platform. 

#8.

Additional revenue streams so if you're a typical brick-and-mortar small business owner I know and I understand it you just need more qualified leads but let's assume you get that happening because you're gonna blog every day or at least twice a week you're gonna find new revenue streams by new revenue streams.

I mean advertising on your blog or on your website you can do pay-per-click ads through Google you can do Amazon affiliate ads which don't pay that well so don't do that but you can do display ads through an ad network you can actually with traffic everybody in the world every advertiser.

I should say is willing to pay for traffic you blog more you get more traffic you can do advertising you can do fill you can get an affiliate income you know.

If you are a local bike shop you can sell all kinds of bike parts from different distributors around the country that you don't even offer just by doing affiliate ads you can do Amazon for physical products Amazon is actually really good.

So you can do affiliate marketing for anything you know I have a small business on my marketing site people design up for hosting through that site through software through SEO services.

All kinds of stuff through other partners out there so affiliate income is huge you can actually release new products you might find business opportunities joint venture opportunities so that it's endless but additional revenue beyond even your primary business can happen through blogging.

#9.

Quick road to publishing.

So as you start to blog and get your thoughts together and find your voice and publish content and get the traffic you can take a series of blog posts put them together into a powerful ebook that can speak to your audience.

Increase your conversions and opt-ins because now you have a deliverable a reason for them not to end you can ever get a physical book publishing deal.

I did so if you become a thought leader you can you know shop that out to a publisher get an agent to publish a real book you can even self publish on Kindle and still, get tons of readers and sales from your book but most important establishing yourself as an authority.

So adding blog posts and content up consolidating those can you can put those out in the form of getable products or even publishing.

#10.

Saving a ton of cash that's my favorite one so blogging is way cheaper than paid advertising it has a higher close rate typically according to marketing Sherpa and HubSpot of course which you need to read inbound marketing.

Which is an awesome book by the way but anyway a higher close rate so when people find you you're already position as the expert they tend to if you blog an answer to a very specific question about a product or service that you have you know there it's more relevant right so you.

So whenever something is more relevant it has a higher close rate it resonates more with the audience and it leads to more leads and opt-ins and think about the time it saves on travel and salespeople instead of what.

Dharma Sean Brian Halligan at HubSpot calls disruptive marketing or interruption marketing where you bother people have a salesperson's cold call and all that crap that doesn't work anymore you only deal with people that contact you.

And it's so much more cost-effective and people respect you so much more and see you as an expert so it saves it a ton of time of money so top ten real quick I upon Tiffa Kate top ten benefits of blogging for small business owners reaching your audience on search engines quicker engaging with them on social\ media sites.

Also, read the Difference between Blogger and WordPress

And building your social audience and traffic number three positioning yourself as an authority.

Your Niche

Number four benefiting beating your competitors to the punch getting there earlier by answering questions.

Number five-building relationships with other influencers in your niche.

Number six recession proofing your business creating evergreen traffic through those blog posts.

Number seven growing your platform as an expert and thought leader getting speaking gigs and other benefits of being seen as a content or subject matter expert number eight additional revenue streams advertising pay-per-click affiliate income products number nine quick road to actual publishing put a blog post together into ebooks physical books or Kindle books.

And number ten saving a ton of cash blowing is cheaper than paid advertising doesn't involve salespeople are there still salespeople out there by the way the sales person's job should be to consult with people that contact you so those are the top 10 benefits if there any.

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